What do creatives value in themselves?

We’re asking established industry experts and upcoming talent from all over the world to define what they value in themselves – in the hope that it can be encouraging or provide the spark to look inward, into the practices of those who may read. This series will last throughout 2022.

Three more wonderful people; the fifth edition of Creative Values! Which means, more insight from established industry experts. Ade Banjoko is the first, he works on sound production for Relax and Bake FM and has since started working on design. Secondly, we have Cairo-based Maryam El-Shaboury, a digital artist and graphic designer with a growing portfolio of works to present and show-off. Finally, we have film producer Allison Lang! Allison is a leading expert in the industry having worked with the likes of Nike and Vogue Australia.

Ade Banjoko – Manchester – Radio Host

Follow Ade: @relaxandbakefm

"Being a person that thinks outside of the box, in an alternative way, approaching creativity with the aim of pushing boundaries is what I value most about myself. It's also what I love about people in general, our difference in backgrounds, beliefs, talents, perspective, our uniqueness (if that's even a word lol). Embracing this diversity is what I believe contributes towards innovative creativity and something we try to express through our radio shows.”

Maryam El-Shaboury – Cairo, Egypt – Digital Artist, Designer

Follow Maryam: @maryaminpdf • behance.net/MaryamElShaboury

“What I value about myself is my ability to keep going.

At the risk of sounding like an IG life coach, I will say that there have been countless times in my life when I wanted to completely and utterly give up. I'm not sure what possessed me to keep going, maybe it was simply out of spite at all the things and people that could've stopped me, or maybe resilience is a basic human instinct. All I know is I'm grateful for whatever force that brought me to this day”

Allison Lang – Berlin, Germany – Photo and Film Producer

Follow Allison: @allisonlang1 • allisonlangproduction.com

“I value my persistence, my borderline OCD-ness and my fierce drive. These attributes have helped me become a successful, creative project manager & producer.”

If you’d like to share what you value in yourself, please email fusedirectory@gmail.com with a few words about yourself and your creative values!*

*Fuse is platform for creatives from a racialised and ethnic backgrounds, so we’re only accepting submissions from those who identify as that!